WP3: Consumption of Cocoa Products: Effect of Information Provision and Information Content

Responsibility: Prof. Dr. Stefanie Engel
Collaboration: Prof. Dr. Karsten Müller, Dr. Ann-Kathrin Kößler, Prof. Dr. Andrea Lenschow, Hannes Campe, M.Sc., Carolin Janssen, M.Sc., Ioana Adriana Branga-Peicu, M. Sc., Shirin Betzler, M.Sc.

WP3 examines which information content and types of information provision on the production of cocoa products can influence the preference structures and consumption behavior of consumers. Specifically, it examines which psychological factors influence the sustainable consumption of cocoa products, and how various information about the ecological or social effects of cocoa production in the countries of origin affects consumers’ problem awareness, attitudes and actual purchase decisions. In addition, it is also considered how different formats of information provided - for example, the use of different media such as photographic material or virtual reality, or the focus of the content conveyed in video messages - affect the sustainable consumption behavior of consumers.